ActivColor is an advertising campaign used to promote a new line of digital cameras. The main theme in this campaign is to show a large emphasis upon color, clarity, and the sleek design of each individual camera.

I created all of the promotional collateral for this campaign. In each design, there exists a white border around the posters which gives the subtle inclination of a Polaroid feel. I wanted the audience to get the feeling that they were looking at a photograph rather than a printed poster. From the logo to the imagery, each part of the design is visually impacting due to the strong imagery created by the vibrant color scheme.