Backbase, a software provider for the next generation portal, has a global brand that reaches a variety of consumers, specifically financial institutions such as Bank of America, Capital One, and UBS.

Backbase is based in Amsterdam, but recently has begun the process of expanding its clients to an American market. I created a modified version of the brand that can better relate to American audiences. I currently implement this brand across all mediums such as brochures, email blasts, tradeshow materials, and promotional flash videos.